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Using Facebook To Promote Your Photography Business

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As many photographers are, you are probably looking to promote your photography business on Facebook most efficiently and effectively. The best way to do this is to understand the platform.

Most people use Facebook to connect with their friends and family. They’re not focused on looking for other businesses. It’s important to market yourself in a way that fits in with these values. From there you can succeed.

Even though some entrepreneurs may see the social aspect of Facebook as a hindrance, you can use this to your advantage. Even though getting in front of customers this way is a challenge, there’s plenty of opportunity for growth.

Getting Started

Social media platforms like Facebook have become indispensable for businesses today. There are a lot of people who use these platforms every day with the introduction of Facebook paid advertising. More people are investing money in these platforms to promote themselves and their businesses.

Today, it’s not enough to just advertise on Facebook, you also need to monetize your Facebook ads with your services and get more followers. Many people fall into the trap of just getting popular on the platform without really taking advantage of it.

If you want to improve your marketing campaign and grow your photography business then the first thing you need to do is market your Facebook page daily. If you’re stuck, it’s a smart idea to check out what other pages are doing and then duplicate their strategy.

Once you’ve done that, the next step is to get involved in specific groups. You can post comments in groups, share photos, make group updates, and, of course, connect with other photographers.

These groups will help you promote your photography business and expand your reach on Facebook. Additionally, by participating in these groups, you’ll get more engagement with potential clients and partners.

Using Techniques

The first rule of Facebook content marketing is to understand that you will need to get people talking about your page. Your content should be specifically designed to grab attention. There is no point in writing interesting and informative content that is worthless because there is little chance that they will read it.

As an example, if you are offering wedding photography as a service, you should tell your followers about it first and offer them ways to get more information. This could include videos, written articles, or detailed information on your website. People who are interested in getting more information on wedding photography might visit your page and you would be able to get good results.

By posting about wedding photography, you are providing your audience with information. However, if you promote your business too much, you will lose your audience. It is important to remember that if you have a photography business, you have to know how to separate yourself from the rest of the competition.

Additionally, you would want to mention that you can take pictures of weddings and at the same time, show proof of your work. For instance, you could provide videos that show you taking amazing shots of weddings, as well as tips on editing wedding photographs.

Of course, most people will not go through all the trouble of being specific in the way that they use social networking websites to market their businesses. However, by sharing your knowledge about things that would interest your audience, you can be sure that you will be able to reach out to those people who would potentially become customers.

When putting it all together

It’s easy to see what a great opportunity it is to learn how to promote your photography business on Facebook. There may be a time with Facebook isn’t a leading platform, so make sure to create an action plan.

Since it’s a challenge getting started with this social media platform, the people who take it seriously will get the most benefit out of it. While most people will see it as a free social platform, you will be growing your client base.

At the same time, the main purpose of people using Facebook isn’t for business. It’s for connecting with other people. If you’re able to connect with people on an engaging and emotional level, there’s no limit to your success on the platform.

Photography Tips

5 Steps to Finding the Best Place to Buy a GoPro (That ANYONE Can Follow)

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So you have heard so much about the GoPro, you’ve thought about it and you’re ready to get one of your own.

Good for you!

The next question is where do you find one to purchase?

Whether you’re a complete newbie about to embark on an adventure or a professional photographer in need of new stuff, this article is going to help you find the best place to buy a GoPro.

Advantages of GoPro

Now the GoPro is an amazing camera. Although there are varied types to choose from, this camera is loaded with super advantages that will make you want to run to the closest store and hook yourself up with one immediately.

Here are a few superb benefits of the GoPro:

  1. It is durable. This is a pretty tough camera, especially for the size. The GoPro has been put through some tough tests and come out in very good shape.
  2. It is waterproof. The Session is waterproof on its own, but there is waterproof housing for other GoPro’s. This means you can enjoy superb underwater, rain, and snow photography without fretting about ruining your camera. How great!
  3. It is light and portable. When you see a GoPro up close, it almost looks like a children’s toy, not a badass camera. It is so small and light that it is super easy to pack up and move around.
  4. It produces quality stills. You can shoot 10 to 12-megapixel still images with the GoPro and get excellent print quality even when the photo is enlarged a little.
  5. It takes photos in wide angles. Because the lens of the GoPro is fixed at 170 degrees, you can capture almost everything in front of you when you shoot.
  6. It can be worn. Because it’s small and lightweight, it’s easy to wear the GoPro on your wrist, head, chest, and more while your hands are free to do other things. You can use this to take wonderful photos of your pets or children too.

Online vs Physical store

You could purchase your own GoPro from an online store or a local store around you.

You can review available products and ask shop attendants for a recommendation in a physical store before purchasing. If you purchase from an online store, make sure to read customer reviews and experiences before completing the purchase.

Whether you will be buying your GoPro online or in a brick-and-mortar store, these five steps will help you choose the very best store to finalize a purchase.

Step 1. Decide which GoPro you want

Before you search any online store or step into any store, you have to determine which GoPro you want to purchase.

There are different options to choose from:

  • GoPro HERO
  • GoPro HERO2
  • GoPro HERO3 (includes HERO3 Black Edition, HERO3 Silver Edition, HERO3 White Edition)
  • GoPro HERO3+
  • GoPro HERO4 (includes HERO4 Black, HERO4 Silver, HERO4 Session)
  • GoPro HERO5 (includes HERO5 Black, HERO5 Session)
  • GoPro HERO6 Black
  • GoPro HERO7 (includes HERO7 Black, HERO7 Silver, HERO7 White)
  • GoPro HERO8 Black
  • GoPro MAX
  • GoPro HERO9 Black
  • GoPro HERO10 Black
  • GoPro Fusion

They all come with varied features in areas like megapixels, waterproof capability, touchscreen availability, linear FOV, and much more.

The GoPro you select will depend on your specific needs and preferences. Apart from features, also reflects on price considerations and reviews from others who have purchased the type of GoPro you also want to get.

Step 2. Ensure they are authorized dealers

The next thing you must consider is of the seller is an authorized GoPro reseller. Online stores, as well as brick-and-mortar stores, can be authorized, you just have to make sure the one you are about to do business with is authorized.

Make a list of potential authorized resellers you could purchase your GoPro from.

Dealing with an authorized reseller will save you a great deal and ensure you are making a secure investment with your money. These certified resellers follow the proper procedure of the company and are obliged to comply with the brand’s policies and rules.

Step 3. Price

With the list you have, research the prices of your selected retailers and compare them against each other. You should have a budget for your purchase since you have already determined what kind of GoPro you want to purchase and what the cost considerations might be.

Also, add in the shipping cost from the store to your address. When it comes to price, it is advantageous to use authorized resellers because many of them offer free shipping to customers.

Step 4. Warranty and refund

If you are not purchasing your GoPro directly from the manufacturers, you have to clarify the rules when it comes to warranty and refund. This is another reason why authorized resellers are your best bet.

Ensure the store you are selecting has a good warranty before moving forward. The same goes for the refund policy. Good stores will accept returns and refunds as long as your camera is still in good condition.

At this point, only stores with the best warranty and refund policy should be left on your list.

Step 5. Accessories and bonus

Why pay for extra accessories when you can get them for free with your purchase?

Save yourself some money and only buy with stores that have offers and deals that provide you with needed accessories with your basic purchase of the GoPro. At this point, you should be able to pick a great store with the best deal for you with ease.

Conclusion

GoPro is undoubtedly a fantastic camera choice. If you don’t know where to start when you want to purchase one, this article was written for you. Follow these five steps and you will be purchasing the perfect GoPro from the perfect store.

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Best Professional Camera For Beginner: 5 Secrets You Didn’t Know About

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Photography is an art that involves the creation of durable images. These images can be created by recording electromagnetic radiation or recording light either chemically or electronically. Chemically, a material like a photographic film that light-sensitive is utilized, while an image sensor is used electronically.

Photography is employed in several areas of manufacturing, science and business. It is, however, mostly utilized for art, mass communication, film and video production, as well as, recreational purposes. The art which began in the fourth and fifth century with the introduction of the pinhole camera has come a very long way.

Today, there are high-quality cameras that are capable of creating fantastic images that can last for a very long time. The images can be stored in different ways. For instance, they can be printed and framed, be stored online or even kept in storage devices like flash drives.

Despite having the capability of lasting for a very long time, that period is limited to how they are stored. Once an image has been captured, it has to be kept in a place where it can be accessed without getting lost. Printing and framing a picture ensures its durability.

Saving it online is also another means of protecting it.As a beginner, when embarking on your professional photography journey, you need a camera that can produce fabulous pictures and be easy to use at the same time. While identifying the best camera for a beginner might seem like an effortless task, narrowing it down to a single piece is very difficult.

There are very many cameras out there and each one offers various benefits. However, by mentioning a few cameras which are considered to be perfect for the novice photographer, a person can land their perfect gadget. That will help them start their photographing journey and grow into photography gurus.

Five Secrets for every Budding Photographer

 

1. Convenience

Before venturing into the list of quality cameras which beginners can easily use, it is important to mention that the entry-level camera should be easy to carry, be convenient to use and foster growth. These qualities will help increase a person’s passion for photography while ensuring that they become better with each passing day.

2. The Built-in Smartphone Camera

In the world of today, almost every person, excluding those that are too young to use one, owns a smartphone. With these new technology items come built-in cameras that have the ability to capture special moments conveniently. In fact, the smartphone is considered to be the best tool for a beginner.

Everyone carries their smartphone with them wherever they go making it a convenient tool for photography. It is very light and easy to operate. Therefore, a budding photographer may prefer this gadget to the large-sized complex cameras. Nonetheless, the smartphone camera comes with some limitations, especially those involving performance.

3. Automatic modes

Before deciding on the type of camera you want to buy, you should be aware that almost all the contemporary cameras have automatic modes. This includes the models considered to be the most sophisticated as well as those that have the highest prices.

4. Landing the best photographing device

The automatic mode enables you to nail everything except the aspect of composing a shot. Landing the best photographing gadget necessitates knowledge on how to set the aperture, ISO, shutter speed and the science related to exposure. You also need to identify the best camera manufactures.

5. Manual control

Almost every camera allows a person to control most photography aspects like focus, exposure and shooting modes manually. These aspects play a huge role in determining the quality of the end product and how artistic it will appear. Implementing manual controls can be a bit challenging for a beginner.

Digital Single-lens Reflex Camera (DSLR)

The DSLR is considered to be the best option when a person decides to upgrade from the phone camera. With this camera, you can share lens with friends, take quality pics and more accessories to it.

DSLR cameras include:

  • Canon EOS Rebel Series
  • Nikon D3000 Series
  • Pentax K-70

Mirrorless Cameras:

These ones lack the mirror which reflects the captured image through the lens to the optical finder. They include:

  • Sony A6000 Series
  • Fujifilm X-T100
  • Olympus OM-D EM-10 Series

Bridge Cameras:

These cameras have no interchangeable lens and all one has to do is point and shoot. They have fantastic zoom lenses that capture a wide-angle. They include:

  • Leica V-Lux
  • Canon Powershot SX70
  • Kodak PIXPRO AZ Series

Point and Shoot Cameras:

This category has been shadowed by smartphones. It consists of pocket cameras that are very small in size but can produce great pictures. They include:

  • Fujifilm X100 Series
  • Ricoh GR Series
  • Sony RX-100 Series

In conclusion, all these cameras can give you fantastic pictures and it all depends on which one makes you happier. However, always remember that the newer the better. Each newer version provides better features.

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The essential difference between a camera that shoots film or a camera that shoots digital is…

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The camera is an instrument that has been in the minds of philosophers, physicians, and artists for a very long time. Although an old concept, the first almost successful image from a camera happened approximately in 1816.

From then onwards, the camera has seen many model upgrades and various thoughts have been put into it to improve the picture quality as much as possible. With the advancement of technology, even cameras have seen a significant improvement. One such successful improvement was the creating of the film camera.

In 1891, an employee of Thomas Edison, who is a well-known scientist, had created the first Kinetograph camera. This camera was basically the first film camera. It was used in recording films and had been revised several times over.

Afterward, in 1923, Eastman Kodak introduced 16mm film stock, which continued to be manufactured until the 2000s, along with the more popular 35mm ones. These are the films we are all familiar with and have seen in the old cameras.

Interestingly, the world’s first digital camera was invented and introduced in 1975 by Steven Sasson, who was an employee at Eastman Kodak. This camera weighed 8 pounds and has gone through several modifications until then by various companies. Now the technical difference between digital cameras and film cameras are quite interesting.

In the case of the film camera, the light first falls on the photosensitive film, meaning it goes through a chemical change once it receives the light. After which, the same film which has gone through the reaction gets sent into a room to develop. It could take hours or even days until you get the physical picture in your hands.

As for digital cameras, the sensor captures the light and immediately sends the image to the storage device in the camera. From there, that image can be uploaded online using Wi-Fi and can last literally unto eternity. From the way, these cameras work it is evident that if time is of the essence, the digital camera proves to be of more convenience than the film.

Another essential difference between the camera that shoots film and the camera that shoots digital is the difference in resolution. The resolution or picture quality is measured differently for film and digital cameras. One is not necessarily better than the other. In fact, photographers who believe that taking some extra efforts will result in a clearer picture, do not mind dealing with the film cameras.

For digital cameras, the resolution is determined by counting the number of pixels in a given area. The more pixels the better. Whereas for film cameras, the size and quality of the film are what make a clearer picture. The larger the film, the better the picture quality.

Now, the standard 35mm film is not able to beat even the entry-level professional cameras, in terms of picture quality, but yet have a sort of nostalgic feel associated with them. However, when it comes to the professional use of both of these cameras, the medium or large format of the film camera can match or may even outperform the latest $40,000 camera.

Another difference that makes an impact is the costs associated with using either of the cameras. There are several factors that help determine what kind of camera is required such as the urgency of the picture, the format in which the picture is required, the environment in which the picture will be taken, and so on.

But in the end, digital cameras turn out to be more expensive. Additionally, with frequent upgrades in the digital models, switching from camera to camera, or a new add-on turns out to put some pressure on the wallet.

As for film cameras, since most of the upgradation happens with the film, and they are relatively cheaper to purchase, there is a sizeable difference in the costs of the two.

Apart from these key differences, the digital camera overall trumps over the film camera because of its convenience, range, and all over efficiency. This is the way of the world where newer technology slowly replaces the older. Even so, the film camera has a special place in the hearts of people and is still being used to produce excellent pictures up to this day.

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