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21 Photography Tips for Fun & Creative Family Portrait Photography Ideas!

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Family pictures are something we can get creative with before we even book a family portrait session and print hundreds of family photos.

Are you planning on taking family pictures for someone? Or looking for ideas before taking your family portraits?

There are so many ways to take a unique photo. It pays off to consider new ideas outside the run-of-the-mill family pictures we see.

…and if these are photos you want to hang on your wall or print on your next Christmas cards, why not ALSO make it a memorable image?

This year my family chose to do something out of the ordinary.

I took shots of all 7 members of my family, separately, in the backyard my parents raised us in.

Once I finally put the self-timer on and get a shot of myself, I plan to superimpose ALL of us into the backyard, as if we all took the picture in one sitting.

Every member of my family has different schedules.

School, work, conferences…

There’s always something going on.

So I was excited to edit these family photos and make a beautiful family portrait that my family can treasure and hang up in their homes.

Here’s the final product 🙂

I hope it sparks more fun and creative ideas for your family pictures.

Cheri Amour Photography

 

Whether you’re the photographer, someone getting their family pictures taken, or BOTH…

Here Are 21 Fun Ideas For Creative Family Photos!

Family Pictures: Idea #1

(Create Intrigue)

In case you or your little one are shy, too young to even know what’s going on or you want to create a story…

NOT smiling directly into the camera or looking at the camera at all, can be interesting, and mysterious and instantly spark a story in the viewer’s eyes.

Having natural conversation and settling into the shooting environment with your family will help evoke fluid movement for fun and inviting-looking pictures.

As the shoot progresses, everyone will start to feel more comfortable in front of the camera and abstract ideas may also come to life!

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Fun Family Photo Shoot Ideas: #2

(Family Photos During The Magic Hours)

Family pictures can always be made into a fun and artistic event! Who says you should only have a group family portrait?

Why not mix up the types of images you take?

One fun idea is to think about the time of day, as well as the natural frame you can crop your family in, that can perfectly direct the eye to the most important subjects.

The color of the sky at sunrise and sunset can be the most beautiful times of the day.

Consider the natural resources around you when thinking about your next family photos. It’ll be worth the egg hunt!

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Family Photos: Idea #3

(A Family Portrait In Action)

Sometimes the BEST family photos are the ones that are NOT posed. When you catch your family in their element, it can turn into a priceless family portrait.

Imagine getting the best family pictures from your family portrait session and having dozes to choose from, to enlarge and frame and selectively place them on the walls in your home, that tell a unique and insightful story.

I mean… you can’t beat turning your walls into its very own art gallery. Each image taken can be one that your family enjoys and turns into a conversation piece.

Although candid pictures can be fun, they can also have their planning involved.

For instance, if you know that your daughters play in your garden every Saturday morning, you can sneak in and capture that weekend adventure!

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Family Portrait: Idea #4

(Let’s Get Personal)

Close and personal.

Zooming in on your subjects can make for a beautiful family portrait.

When your child grows up, they can have a sweet memory of Daddy or Mommy rocking them to sleep.

We renew our energy in our sleep.

We dream in our sleep.

Why not an image of this everyday occurrence in some creative way? Try different angles, try different lenses, and try different times of day.

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Family Pictures: Idea #5

(Take Advantage of Shapes and Light)

Silhouettes can be the perfect idea for your next family pictures.

Combining color, with the outline of your bodies along with a fun pose, can look like a work of art!

Before the shoot, try practicing shadow puppets and see what shapes and colors your hands alone, can produce.

…then try it in real life by snapping some pictures.

The ideas you come up with will evolve during the shoot, so have fun and play around with them!

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Family Photos: Idea #6

(Capture The Details)

Use your hands and feet to get the emotion of love across, in your family photos.

The detail you see when you zoom in on the regular parts of yourself, becomes ten times more interesting when you see all the interesting textures and colors.

You love your family, so any picture you take that involves different aspects of each other, is a great idea to AT LEAST test out.

Look for props and things you either value or use regularly.

It will add another element to the story and remind you of the meaning of the picture, years later, when you go back to look at it.

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Family Portrait: Idea #7

(Use Bold, Contrasting Colors)

Black and white photography can be VERY powerful and beautiful.

Stripping the color from an image forces your mind to think and see other things they would not have, had color been a part of the image.

Black and white images are timeless, carry a voice of nostalgia, and look like artwork when the right balance of black and white colors is used.

Make sure to get a few face shots, but get creative and point that lens in many different scenarios, creating more stories behind the photo!

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Fun Family Portrait Ideas: #8
(Show Emotion & Love)

Going out for pizza, visiting family, movie night…

There are so many ways we spend time with our family. Our time together can easily be captured in a picture.

Make sure some of your family photos capture your family in the heart of the moment, having fun with each other.

Nothing makes you smile more, than seeing someone else smiling.

….and pictures of families having fun, is a great way to start each day.

Just like laughing and sneezing can be contagious…

Smiles are contagious too!

Looking back at a family portrait when you were all enjoying each others’ company, is a great way to hold on to that memory and continue reliving the moment.

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Family Pictures: Idea #9

(Creatively Use Color)

If you’re struggling with coming up with cool family portrait ideas, here’s a very simple one to try:

Use color in your family portrait for a sense of energy, healthiness, and life! I love seeing joyous family photos.

Adding vibrant colors, whether it’s in your clothes, props, or the environment around you, can help give that POP to your family pictures.

Remember when I mentioned going on an egg hunt to find the perfect location? This hunt applies to every aspect of your family portrait.

From what you wear to the several colors you may be surrounded by, you can create family photos that have a beautiful color palette.

It all counts and helps make a great final picture.young-photopreneur-family-pictures-16b-web

Family Picture Ideas: #10

(Find a Unique Location)

Do you have hidden spots in your backyard or in your neighborhood?

My Dad grew up in Laguna Beach, California.

My Auntie tells me stories about the private cove they used to play at every summer, while my grandpa ran the gas station he owned, not far from them.

How fun to know about a secret entry into the beach, that few people were aware of.

Must have been a treat!

…and a great idea for family photos.

Take pictures where most people wouldn’t have access to, or think to take a picture around.

Maybe a special room in your home?

A treehouse built when your children were younger?

Or a landmark you’re all familiar with and have family memories at?

Take the time to jot down a few ideas. Just make sure to consider the right time of day for the perfect shot!

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Family Photos: Idea #11

(Invite Your Fuzzy Friends)

We can’t forget the extension of our families… Our pets!

They bring so much life to your home, that they should have the invitation of bringing life into your family photos as well!

Outdoors, indoors… Wherever you choose to bring along your sidekick, TYPICALLY, I’ve never seen a pet take a bad picture.

Just like kids.

It’s hard to NOT like a child’s picture, no matter how restless they may get.

Pets can be just as fun to work with, because if you get them excited, they almost take on a “top model” mentality.

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Family Portrait: Idea #12

(Special Occasions)

Holidays and special events are ALWAYS memorable and a time when we’re around our families.

What a perfect time to hire a photographer to get that “once in a moment” family portrait.

Having a professional around during these times in our lives may be more beneficial than planning a specific day for family pictures.

Creativity can’t always be prescribed.

So try to always have a camera around, for those times when the family is near, even those relaxing Sunday afternoons.

You never know when the perfect picture scenario will present itself.

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Creative Family Picture Ideas: Idea #13

(Capture Your Culture and Beliefs)

Is your family heavily invested in knowledge?

Maybe you’re a very spiritual family?

Or a traditional family?

Incorporate things in your family photos that speak the voice of your family culture.

A reminder of who you are and what you believe in, captured in an image, can be a great way to preserve your family legacy.

Think about the things you do together and any symbols around the house that represent who you are and how you want future generations to remember you.

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Family Portraits: Idea #14

(Discover a Cool Backdrop)

You can NEVER go wrong with cityscapes.

The illuminating colors from the buildings at night or the simple geometrical shapes that are easily recognizable at any time of day are always eye candy and a familiar backdrop most people can relate to.

Family Portrait Photographer Michele Celentano shares a few location ideas in the free lessons she gives away, from her family portrait, online course.

Drive around for beautiful locations where you can have your pictures taken.

It may be your beautiful home, the historical local mom-and-pop restaurant, or just an open area where the setting of the sun would look gorgeous behind your family.

No matter where you live, I’m confident you can use this idea to find ANY backdrop as exciting or interesting to look at, as a cityscape.

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Family Pictures: Idea #15

(In The Distance)

Use a long lens. Have your photographer step back and give everyone room to breathe.

Shooting with things to cover your body can be a creative use of space.

If Mom doesn’t want to show her whole body or Dad wants to hide his skinny ankles, there’s always a way to capture only the most flattering parts of your family and discover comfortable family photo poses for them.

Keep these things in mind before you jump too fast and book a studio session for your family portrait.

Think about the different ways you can have a special family photo taken, then book the shoot!

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Family Photography Ideas: #16

(Convey Emotion)

Whether your family fights, debates, hugs, or kisses, capturing that emotion can evoke the essence of the moment.

…because at the end of the day, you love each other, right?

Creating many different family portraits to have stories to tell your kids when they grow up, or proudly share with family and friends who visit, is just a way to add to your family’s prized treasures.

Every instance your family is together can turn into ideas for a great photo you can take, in that very moment.

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Family Portrait: Idea #17

(Dinner Time)

Some of the most awkward photos I’ve taken are group photos, around a big table.

They’re awkward because most people don’t know that my lens can fit everyone in the photo WITHOUT them having to scrunch in.

Even when you announce it to the group, it’s either not understood or it’s too loud for them to hear what you’re saying anyway, so they still lean in.

A family picture or two of everyone eating can spark the conversation that took place that night when your family sees the final photos.

Of course, you’ll want to get the group photo of everyone looking at the camera, but the random ones help to remember the mood of the evening.

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Family Photos: Idea #18

(Try Different Perspectives)

Remember never seeing the face of  Charlie Brown’s teacher?

Or realizing the perspective children see adults, when all you saw on the muppet babies, was the legs of their teacher lol!

Taking family pictures from different perspectives is a great way to take a picture that’s interesting to look at.

Try standing on top of things, or kneeling low to see what it looks like from a different point of view.

From pajamas and seasonal family portrait clothing ideas to confetti or snow (fake or real)…

All of these elements can add to the expression and setting of your family portrait.

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Family Pics Ideas: #19

(Get Away From The Daily View)

Go on a trip and take your family photos during your time together.

Getting away is always a great excuse to take pictures and selfies!

You get exposed to scenery other than what you’ve been looking at every day.

Why not schedule your family pictures while you’re away or while you’re trying something new? Like:

  1. Going on a hot air balloon
  2. Scuba diving
  3. Fishing

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Creative Family Photo Ideas #20

(Hobies and Interests)

Do you have a talented family or take on interesting hobbies?

There’s nothing more natural than a person having their pictures taken while passing the time with their favorite pastime.

Even if the entire family doesn’t have a hobby, you can find a creative way of making it a collaboration.

Like…

Being in the dance room while watching your daughter have ballet practice.

Or even pretending that YOU’RE the instructor!

You could act as if you’re the #1 fan of your musically inclined children.

Or act as if you’re a part of their band!

There are no rules. If you can envision it, you can make it a reality.

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Family Pictures are an enjoyable topic because you can use all the fun aspects of photography and find a unique way to involve your family.

Creative Family Portrait Ideas: #21

(Television Shows)

Some of the most famous family pictures I’ve grown to love are the celebrity portrait photography we all see for popular American television shows.

Like…

They’re creative, fun family photos that show the personality of each family member.

I’ve used these celebrity family pictures, as example ideas, when friends and family hire me to take their family photos.

Ideas are always around us. Look through fashion magazines, walk through a furniture store, and watch commercials and movies.

Once your mind is in “family portrait mode”, everything you see around you will help you come up with ideas, on the fly.

Right them down and consider executing when the time permits!

Make it fun, get prints, and blow them up to hang on your walls.

You’ll start a collection of artistic, one-of-a-kind family pictures, that all have a unique story to tell.

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Business & Career

Photography Tips & Tricks To Becoming A Celebrity Portrait Photographer

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There are SEVERAL photography tips I could give you on becoming a professional celebrity portrait photographer and over time, I plan on sharing all of my knowledge with you.

Now, don’t get me wrong. I’m not writing this ONLY for photographers who want to shoot celebrities and work in Hollywood.

These celebrity portrait photography tips are not exclusive to celebrity clientele.

My experience and photo tips can help ANYONE walk down the road of photography, whether you want to pursue it for fun or as a serious career.

Whether you’re searching for portrait photography tips in general or specific photography tips and tricks for a particular type of client, you’re in the right place!

We’ll start by going through the top 10 photography tips in detail and as time goes on, I’ll share ALL that I know and ALL that I discover, with YOU!

For example, taking pictures of Alimi Ballard right by the recognizable Hollywood sign was a day I marked in my photography career history!

My portfolio AND my understanding of running a photography business grew immensely that day.

Some of the best photoshoot tips are the ones learned right in the middle of a photo shoot.

You may have seen Alimi Ballard in 6 seasons of Num3ers. His first action movie, Fast Five has grossed over $625 million worldwide, making it number 66 on the all-time worldwide list of highest-grossing films, in unadjusted dollars, and the seventh-highest-grossing film of 2011.

…or I can share examples of digital photography tips I gained after shooting Keenon Daequan Ray Jackson, better known by his stage name YG.

In 2009, he released his debut single, “Toot It and Boot It”, featuring Ty Dolla Sign, which peaked at number 67 on the Billboard Hot 100.

The single’s success resulted in him signing to Def Jam Recordings and doing multiple collaborations with music artists including, but not limited to Drake, Nicki Minaj, Lil Wayne, 50 Cent, and Snoop Dogg.

Ever heard YG’s “Who Do You Love?” featuring Drake or “My Hitta” featuring Lil Wayne, Rich Homie Quan, Meek Mill, and Nicki Minaj playing on your local radio station?

VALUABLE photography tips and tricks could very well be…

…the difference between a successful or disastrous photo shoot.

Working with YG at Def Jam Recordings and being present during his interview with Red Bottom Events was one of those times when my knowledge quickly kicked in.

You have a short amount of time to capture great content. It’s hit or miss when you’re working with people who, every single day, have a laundry list on their agenda.

Celebrity Portrait Photography Tips For The Enthusiast AND The Career-Driven Photographer:

In 2009 I started this very blog you’re reading and shortly after, a podcast, where I interviewed other photographers and experts in the industry as a platform to discuss the business of photography!

Since then, I’ve gained SO much MORE experience and knowledge about building a successful photography career.

So I felt it was time to revamp the blog and update my knowledge here, to give you the best photography tips I have learned over the years.

Photography tips for pursuing a celebrity photography business…

How to start a successful photography business for under $5,000…

Tips for photography on branding yourself strategically…

Creative portrait photography tips…

Tips for photo shoots and tips for better photos…

Photography tips and techniques for photographers, from experts…

Tips on photography & camera tips from my personal experience…

Digital camera tips and techniques…

Professional photography tips and tricks for beginners, through reviews and tools that will help you throughout your career…

These were all topics discussed and ongoing conversations I continue to have with my peers and professionals in the industry.

Whether you’ve listened to Young Photopreneur Radio before, you’ve read my blog posts or it’s your first time here, I hope my experience and “how to be a good photographer” tips can add value to your career!

After releasing my first eBook: The Young Photopreneur’s Handbook and working in Hollywood, meeting a wealth of valuable people left me with the best photo tips and business advice, I didn’t know I needed.

There’s one thing I want you to understand and ALWAYS remember…

Photography Tips #1, #2 and #3

No matter how big or small your business is,

There are only 3 MAJOR components to ANY successful business.

1. A system to attract the IDEAL person to you.

2. A system to convert these ideal people (a simple one-page website will do).

3. A system for you to build a real (non-superficial) relationship with these ideal people.

These were the biggest takeaways I received from the Tiny Little Businesses creators (now called The Modern Marketing System).

These 3 simple tips transformed my photography business.

Here’s one of the ways they illustrate these 3 MAJOR components on their website:

 

Apply the same concept to your business, from your website to the actual photo shoot and the delivery of the edited images. If you do, you may never go back to the old way of doing things! You’ve been warned 🙂

One of the biggest challenges many photographers have is learning how to make a living as a photographer and comfortably calling themselves a PRO.

Transitioning from photography being a hobby to a lucrative career, is a reoccurring roadblock I hear from most photographers.

Paying your bills, traveling, spending more time with your family, and having your camera become an asset (not an expensive pastime) is a central goal.

…but being a photographer, means you’re an artist.

Photo tips and tricks are a part of the process.

You’re a storyteller!

So enjoying what you do AND getting paid to do it is the secret.

Let’s face it, with technology, smartphones are equipped with impressive lenses and powerful camera apps to boot!

ANYONE can use their camera phone, watch a couple of YouTube videos on portrait photography tips, start charging $20 to take headshots, and call themselves a “PRO”.

…but, if you’re an artist that cares about what you put into the world, the beauty is getting to make a living, working on your art form.

The caveat?

Finding a way to make a living, working on your art form.

…and if you’re ONLY focused on making money with photography, turning your art into a career is a surefire way to kill your love for it and any photo-taking tips will also do no good.

However, if you download a few premium iPhone photography apps, invest in some additional pieces of iPhone photography equipment, and apply your unique artistic perspective to it, you could become the BEST iPhone Photographer, making $20 every 30 minutes!

Lou Lesko, Advertising Photographer and Founder of my favorite invoicing software (BlinkBid) helped me see things in an inspiring way.

Photography tips and techniques from a more experienced photographer were refreshing.

Lou Lesko’s photography tips were priceless!

He never waited for someone to tell him he was an “OFFICIAL” photographer worthy of charging for his services.

He KNEW he had quality work and wasn’t afraid of billing his clients, early on in his career. Listen to the golden nuggets he shares in this episode of Young Photopreneur Radio:

Photography Tips #4, #5 and #6

(THE TURNING POINT FOR ME)

While I was in college still working on my degree in Art, I created Cheri Amour Photography and started booking work with companies including, but not limited to Disney, CBS, and 20th Century Fox.

…but before I held out for legitimate projects like these, or even absorbed all the digital photo tips I could get my hands on, I was offered high-paying underground offers.

Like $900 a day to shoot behind-the-scenes x-rated pictures.

Or $5,000 a weekend to take pictures for X-rated film production companies.

Yeah, as a college student, I would’ve been BALLIN!!

…but do you know how easy it is to have your images indexed on ALL the major search engines?

If you don’t, maybe I’ll make an episode dedicated to that topic.

I may have gained some unconventional tips to take better photos, but I surely didn’t want to go down in history with a reputation for shooting X-rated pictures and adding content to the dark net.

Yikes!

Knowing that if someone searched “naked photos” and MY work would come up, didn’t sit well with me because, well… I had other goals.

Plus, you know how some child actors do SO well in a role, and then those are ALL the types they EVER get cast for?

If you put yourself in the X-rated niche, just be prepared to be typecast.

…where the ideal companies you WISHED you could shoot for, don’t want to hire you, because of the work you’ve ALREADY done and your brand doesn’t fit with their brand’s integrity.

So shoot wisely. Don’t just shoot for the money.

To get well-paying work shooting your ideal projects, you need to stick to a strategy.

Once I made this decision… it only got better over time.

…but let’s be real.

It was NOT easy.

…and the high-paying, easy-money projects came around to tempt me, more often than not.

I’m going to teach you my strategy though.

I won’t leave you in the dark and susceptible to feeling like you have to take ANY work that comes your way.

Whatever type of work you want to get as a photographer, is the work you need to master.

Some of the BEST portrait photography tips and tricks were given to me by my mentor, a celebrity and fashion photographer.

Kevin Michael Schmitz became one of my most valuable mentors when I was pursuing my photography degree.

He taught me valuable lessons and tips for taking a good photo, EVERY time I assisted him.

He would say things like,

“Even if you’re limited to one or two lights. MASTER it!”

So that you get stunning pictures…

Every.

Single.

Time.

…because once you get it out there, people will start calling you to book work from what they’ve seen in your portfolio.

While assisting Kevin Michael Schmitz, one of his tips on taking photos that stayed with me, was how to creatively manipulate ANY lighting situation.

Amateur photography tips may be where you start, but as you begin surrounding yourself with people smarter than you, tips for taking pictures will change the game for you.

…even what may seem like the most simple photography tips.

Seeing it put into action from someone who practices what they preach, is what makes something simple, turn into GREAT photography tips.

I shot this image below, while on set with Kevin. His photography exposure tips came in VERY handy.

To achieve gorgeous beach portrait photography, only two lights were used, and the natural sunlight!

It was the perfect opportunity to execute Kevin’s tips on how to take good pictures.

So how do you “get your name out there” and start getting steady work, in the first place?

I mean, professional photo tips can only take you so far. Eventually, you’ll need to put it all into practice.

I’m going to walk you through what I’ve done and what’s working now.

Helping a photographer possibly bypass the headaches I’ve experienced, is important to me.

Whether it’s digital camera photography tips, beginning photography tips, or just tips to take good pictures in general…

No matter your experience, I’m here to help you in the best way I can.

Why share my top photography tips with you?

As a culture, we must stick together.

When I learn valuable tips for taking a good picture, it’s hard to keep it to myself.

PLUS, I can’t fulfill every photography need in the world, so why not pay it forward?

Out of the top ten photography tips I’ve ever been given, there are 3 problems I continue to see.

It’s something I realized I was ALSO doing and needed to change.

It holds true whether:

1. You went to school and got your degree in photography

2. You’re self-taught or

3. You’re just doing it to make extra money.

If you’re serious about your career, I don’t want you to fall into these crippling factors:

Photography Tips #7, #8 and #9

These may seem like tips for new photographers, but at ANY level, you need to avoid (or change) these problems if you’re ready to grow your photography career. They’re easy photography tips that you can put into practice TODAY:

PROBLEM #1

(Not knowing your camera’s settings and understanding the math behind your manual controls.)

If you’re on an assignment and you don’t know for a FACT how to use your lighting equipment OR your camera to create a consistent look, you will lose MAJOR credibility.

You can’t arrive on set guessing and hoping for perfect exposure.

You need to know how to take a test shot and tweak your camera and lighting settings until you’re getting the desired result.

You can’t walk over to your client and ask them how to use YOUR camera.

You shouldn’t be on set snapping away, WONDERING if you’ll get a good shot or not.

SOLUTION #1

You need to understand your camera SO well, that you can handle any lighting situation, so you can work well under pressure and get the shot in a moment, whether you have ALL day or just a few minutes.

Working in entertainment and dealing with my clients’ busy schedule, leaves me with a VERY little window to set up the perfect scenario.

If you can’t capture the image of that celebrity who only has 20 minutes before their next interview, all because you didn’t know what aperture or shutter speed to set your camera at, you shouldn’t call yourself a professional.

Go back to practicing before you put yourself out there and damage your reputation before you’ve even gotten started.

Then, introduce yourself as a pro and watch how your career changes for the better.

Celebrity Music Photographer Zack Arias explains your aperture in relation to your flash, very well:

PROBLEM #2

(Defining yourself as an amateur, just because you’re NOT getting paid.)

As artists, we’re problem solvers AND storytellers.

If you:

1. Know the science behind your camera

2. Understand lighting

3. Can deliver a consistent look in all your pictures

Then consider yourself a professional photographer!

Photographers are getting paid every day but couldn’t tell you the exact reason their pictures look so great.

They credit it to luck!

…but there’s a formula to taking a great picture.

You need to study the science behind your camera and its relation to light.

Memorize it until it becomes 2nd nature.

In the long run, not knowing what you’re doing will cause you to lose assignments and it will stifle your growth.

If you ARE getting paid, but not enough to pay your bills, making you feel like an amateur…

Stop lowballing your rates.

If you’re not making a living with it, it hasn’t become a REAL business… YET.

You will eventually turn it into a money-making business.

So, STOP lowballing your rates just to get ANY job that comes your way.

It will only drain your energy over time.

SOLUTION #2

Focus on getting VERY good in the type of photography you want to get booked for…

THEN when you’re confident in knowing you can consistently get the same look for your clients, set your ballpark rates, and stop cheating yourself.

…but once you have all these things in order:

1. Knowing your camera

2. Knowing lighting equipment

3. Delivering a consistent look in all your pictures

…you’ll have a much more enjoyable shooting experience, you’ll be taken seriously as a professional photographer and your business will be moving in a stable, upward motion!

I couldn’t have had a better experience shooting Alimi Ballard, than the few hours we had with him, in Hollywood.

Once you master your camera and lighting and create a portfolio with gorgeous work, ANY rate you start with will be justified and can easily be adjusted up or down, from there.

Knowing how to use my equipment as well as rented equipment was a part of why the shoot went so smoothly.

If I was confused by all the buttons on my camera and the settings on the ring flash, the photo shoot could’ve been a nightmare and left a terrible taste in Alimi’s mouth (someone who knows A LOT of people in Hollywood).

One of my BEST photogaphy tips: “Leaving your talent with a great impression, high level service and an enjoyable experience is half the effort of becoming successful in photography.” – Cheri Amour

It will pay in spades when you work with high-level clientele who will go on to tell their friends and colleagues about your work (so knowing your stuff is incredibly important).

When you become a professional and you work with professionals, both in the person you’re shooting and the crew you have on set, you can enjoy the process and focus on the most important thing (taking GREAT pictures).

Ok… so now you’re probably wondering “But how much do I charge for my work?”

That’s the next biggest problem I’ve seen and also something I struggled with.

It’s hard to put a value on your art and even harder to justify a high fee UNLESS you can create value for your clients.

PROBLEM #3

(Not knowing how much to charge for your work.)

Hearing the same tips for professional photography will only help you program it into your system.

So I’ll re-iterate what I said earlier because it will affect your business AND your lifestyle.

STOP lowballing your rates just to take on ANY job that comes your way.

SOLUTION #3

Get paid what you’re worth, for the type of photography assignments you REALLY love to shoot.

If you’re going to work, you might as well spend your time enjoying it, right?

All your tips and tricks for photography should be used wisely!

Let me give you an example.

Music has always been my muse.

Growing up, I would listen to music while also painting, drawing, or creating a vision board of things I wanted to take pictures of.

So naturally, my first inclination was to focus on shooting music artists and people in the entertainment industry.

By focusing on that culture of people and laser targeting my marketing message, I was approached with more than enough work, even OUTSIDE of music and entertainment.

One way to calculate your rates is by writing down all of your monthly expenses.

Let’s say with rent, your car payment, groceries, and all the things in between, you need to make $3,000/month.

Let’s assume you work 5 days a week.

So 20 days a month.

$3,000/20 days = $150/day

So if on average, you shoot at least once a day, you would need to charge AT LEAST $150 per shoot, to meet your $3,000/month goal.

That’s just the base number. If you book 3 portrait sessions in one day for $150 each, you’ll be ahead of yourself!

…so I hope this example gives you a starting point on how to set your rates.

There are much more intricate ways of calculating these numbers. I’ll have to make a separate post dedicated solely to the topic of setting your rates.

…but BEFORE I decided to focus on my ideal clientele, I would just raise my hand waiting for ANYONE who simply needed a picture taken.

My results went from dismal… to worse.

Not only did I have no direction, but I also confused everyone I spoke to.

Think about it…

If you walked into a store and EVERY salesperson was trying to sell you a t-shirt, how would you know which t-shirt was best for you?

…but if you walked in, and he came up to you saying,

“Hello! We sell t-shirts to photographers that have a busy schedule, little time to freshen up between photo shoots, carry heavy equipment around, but still want to look great and fashionable on set.”

See the difference?

I would feel like that t-shirt was made specifically for my needs.

It would be easy for me to make a decision and drown out the noise from all the other pushy salespeople trying to sell ANYONE a t-shirt.

…and if I didn’t buy the t-shirt that day, I would ALWAYS remember it and know where to get it when I WAS ready since it was positioned as a t-shirt made specifically for busy photographers.

That’s what photographers need to do.

FOCUS.

Learn as many photography tips and tricks as you can digest for the niche you want to enter.

Photoshoot tips for photographers: If you want to shoot multiple types of assignments, consider having multiple websites.

One for weddings.

One for celebrities.

One for aspiring models.

Or AT LEAST have a separate page displaying your portfolio for each category.

Don’t just dump it all on one page.

Don’t confuse the very people you’re trying to speak to.

Some tips for taking photos may go in one ear and out the other, just remember:

“When it comes to your website, stop talking to EVERYONE, because no one will hear you. Start talking to ONE person & MANY will listen.”

– Cheri Amour

Once I had my website up and running, business cards in hand, and auditions scheduled, I was ready to hit the pavement and tell everyone I came in contact with, my best photography tips and tricks!

I was ready to tell the world about my new business (Cheri Amour Photography) and impress prospects with the quotes I created in Lou Lesko’s software: BlinkBid.

Auditions? You may be thinking…

Yes! Your resources are the closest things in your life to differentiating your approach to attracting talent to your photography business.

Being in college left me with little time to waste time. This made me very creative in how I spent my time and what photographer tips I executed, versus the ones I tossed out.

So when I got booked as a model for music videos with artists such as Janelle Monae, Asher Roth, Cee Lo, Q-Tip, and several others, I used downtime between takes, to introduce myself to the key players (directors, producers, talent, etc).

I created a Twitter account that grew to over 9,000 followers in less than 6 months.

…and those business cards?

They were asked for and gladly given out to people I met on set!

…while simultaneously giving actors and models tips for taking better photos.

Tips for photographers, at times, became a topic of discussion when I met other photographers and artists on set.

Simple photography tips given to these potential future clients paid back in spades.

Producers remembered me, Directors hired me and the talent on set would either have me shoot their headshot or refer me to someone who needed one.

Over time I properly oiled my machine (website), shared as many camera tips and tricks with photographers, and all of the best tips for taking pictures I could think of, to models and actors.

Not long after launching this blog, I met a talent coach on Twitter (who STILL to this day, sets me up with meetings) about shooting his talent.

Every person he represents is in the Olympics, on television, heard on the radio… the list goes on. Like I said, a simple conversation around photography tips can pay back in SO many ways.

This same website, effortlessly sharing digital camera tips with people, combined with the 3 MAJOR components I mentioned earlier, opened up the floodgates to high-quality clientele.

So remember these

(PRO PHOTOGRAPHY TIPS #10 & beyond):

No matter how big or small your business is, there are only 3 MAJOR components to ANY successful business:

  1. A system to attract the IDEAL person to you.
  2. A system to convert these ideal people (a simple one-page website will do).
  3. A system for you to build a real (non-superficial) relationship with these ideal people.

Implementing these little pieces transformed into a successful strategy in becoming a professional photographer, that continues to work.

There are good photography tips you can find in multiple places, but advice from people who are in the position you aspire to be in, is unparalleled!

It’s helped me build a great relationship with:

  1. CEOs of music labels who need pictures of all of their artists
  2. Presidents of entertainment companies who always have a creative project in the works
  3. Independent talent agents who manage artists with #1 songs on the radio and actors we see in movies and television regularly, but lack quality imagery

They all have become clients and friends.

…and most of all, the work I get hired to shoot helps build my career, excites them to introduce me to their network, and opens up MORE doors in celebrity portrait photography.

Every time I shoot, I’m able to add to this list of “photo shooting tips” for you and me to easily refer back to, even when working outside the Hollywood scene.

Over the next few posts, I’ll share even more tips for better photography, to supplement this “100 Photography Tips & Tricks To Becoming A Celebrity Portrait Photographer” list.

These are universal picture-taking tips. Not just something only for those seeking to become a “Celebrity Photographer”.

It’s a starting place to learn more advanced AND beginner photography tricks and tips, portrait photography tips, and several other digital camera tips, which can open up SO many other doors!

YG-Cheri-Amour-Photography

“If I could work my way up to meeting and working with people we see on TV everyday, while also working on getting my degree and not having all the top notch equipment, you can surely use the same (or similar) tips for taking good photos to carve out your own name in the photography industry as well!”

– Cheri Amour

After graduating from college, it was a great privilege to be able to study photography tips from my professors.

It was intriguing to learn and dissect the history of art and use my love of science to appreciate the beauty and extreme relation it has in artistic creativity.

Those years of enhancing my knowledge only sparked a fire in me to KEEP learning, especially now that I’d have the freedom to gain more real-world experience.

I want to equip you with all the knowledge I have and see you become an even more successful photographer, adding your perspective, your vision, and your art to the world.

During your time here on YoungPhotopreneur.com, sharing the best portrait photography tips, celebrity photography tips and tricks or just basic photography tips in general, is my goal here.

Until next time. Cheers to your success!

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Business & Career

[Celebrity DSLR Photography] Tips for Beginner & Professional Portrait Photographers!

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During my time in college, the closest photography classes near me were the ones I was taking to finish my degree, but I quickly learned that there were thousands of people looking for free online photography courses to help them get into DSLR photography.

So Young Photopreneur was originally launched as a community for college photography students transitioning into their professional photographic careers.

However, over the years and gaining more experience in the industry, it has become a resource for both beginners and veterans.

Creating photography classes online and finding the best photography online courses worth sharing, has only been one part of my goal for you.

There are things I know now, that I didn’t know BEFORE I ever:

  • Took pictures of celebrities
  • Got booked for projects in Hollywood
  • Did photo shoots for events hosted by CBS, Disney, and 20th Century Fox

I must share all that I know with you. One day, a young photographer will need to take my place.

So passing the torch to someone passionate about what they love, feels right and puts my mind at ease.  I want to see you become even MORE successful than I have been.

Young Photopreneur.com provides information about starting a business as a photographer, interviews and case studies with college students and graduates that are working in the industry, along with a BUNCH of other goodies like:

  • Branding yourself strategically
  • Building a website that attracts millions of visitors
  • Tips on successfully marketing your photography business
  • Reviews on tools and equipment that will help you throughout your career
  • Creating passive income with your images by sharing your knowledge about photography

My experiences (the good and the bad) can hopefully help you reach your DSLR photography goals much sooner than later and add value to your career.

If you’ve been looking for:

Free Online Photography Courses
DSLR Photography

From photography school in NYC to “The OC”, in southern California, or anywhere else in this beautiful photographic world we live in,

…don’t think of this online “photo class” as a basic DSLR tutorial, but more so, a beginner’s guide to photography on the popular topic: FINDING YOUR IDEAL CLIENT!

If you want to learn photography online, free of hefty entry fees, here’s some advice to help you well into the rest of your photography career.

In this photo tutorial, I want to walk you through how I found a niche in celebrity DSLR photography and how you can use the same process to build your business, no matter what niche in photography you’re interested in.

Learning how to photograph, registering for the best online photography courses, and steadily practicing the photography techniques you’re learning, is a great start!

Downloading photography tutorials in pdf, infographic (jpg), or even in mp3 audio format are all good characteristics of a growing photographer. Something photography schools institute as good practice.

Unfortunately though, even if you feel you have ALL the photography qualifications needed to shoot celebrities, events or ANY type of photography for that matter, too many photographers get hung up on choosing the “perfect” niche and end up losing valuable time and new opportunities on the table.

In the end, they have a portfolio of random work, with no focus or clear message on what they’re most passionate about shooting.

Just understand that in any niche in photography you choose, you can find a creative way to make money from it, whether you invested in an expensive photo school or not.

If you properly learn how to do photography, you will always be in demand for something related to photography.

For example, I’ve shown people pictures of headshots, but end up getting hired for family portraits.

Or I’ll speak at my Alma Mater’s career day or their photography clubs and talk about turning DSLR Photography into a lucrative business.

From that exposure, I’d get booked by the students or their parents, for special events to senior pictures or headshots for their child who’s an aspiring comedian.

You never know how one thing may lead to another.

You just need to start somewhere and build a portfolio that showcases only your BEST work.

DSLR Photography Lessons Online:

Do You Know How To Attract Your Dream Client To Your Photography Business?

It starts with: (Targeting a Niche)

We started this photography lesson of celebrity portrait photography tips and tricks in a previous post entitled:

100 Photography Tips & Tricks To Becoming A Celebrity Portrait Photographer

If you haven’t read it yet, you should start there, then come back here as (part 2).

…now, just as I mentioned in the previous photography tutorial, these tips aren’t exclusive to photographers wanting to shoot celebrities.

No matter what type of photography business you plan to build, premium AND free photography classes can be a great investment and help you have continual growth in your career.

It’s helped me create a process for attracting clientele, that can work for any DSLR photography niche you’re interested in focusing on.

There’s one thing I wanted you to understand and ALWAYS remember…

So repeating them here will only help you remember them.

There are only 3 MAJOR components to ANY successful business.

  1. A system to attract the IDEAL person to you.
  2. A system to convert these ideal people (a simple one-page website will do).
  3. A system for you to build a real (non-superficial) relationship with these ideal people.

I also brought up the 3 main problems most photographers have come to me with, which I also struggled with in the beginning.

PROBLEM #1 Not knowing your camera’s settings and understanding the math behind your manual controls.

PROBLEM #2 Defining yourself as an amateur (just because you’re NOT getting paid).

PROBLEM #3 Figuring out how much to charge for your work so you can stop lowballing your rates, making it impossible to create a full-time living for yourself.

Let’s focus on the details to attracting the IDEAL person to your photography business, by FIRST, discovering your niche.

…because even if you understand the 3 core components of a successful business and you’ve conquered the 3 main problems, if you don’t know WHO you’re taking photos for, you’ll be spinning your wheels.

It’s not enough to ONLY say you’re a photographer.

You need to be specific so you have a clear message when you speak to people.

DSLR Photography Tips

Remember the t-shirt buying example in the first post?

When you target a specific market, your message is better understood and can be easily shared, over confusing people and never or RARELY getting hired.

There are 3 Mass Markets that you can narrow down from and this holds TRUE for any business trying to segment a crowded market.

Those 3 Mass Markets are:

  1. Business & Money
  2. Dating & Relationships
  3. Health & Fitness

Stick to one and dig deep.

Once you’re comfortable AND profitable, you’ll be in a better position to create a targeted niche in several other markets (if that’s your goal).

Let me walk you through how I found my hyper-focused market:

I chose Business & Money as my mass market.

From there, I needed to choose my general mass market. In other words, what subject within Business & Money did I want to focus on?

I chose the music business.

Then, I drilled down even deeper and narrowed my niche.

I wanted to be a photographer for people in the music business, but specifically, independent artists.

When offering DSLR Photography services, defining your “Hyper-Focused Niche” is the secret.

For me, it was INDEPENDENT MUSIC ARTISTS who:

  • Had their label
  • Had a marketing budget and
  • Needed WORLDWIDE exposure

…but assuming and guessing will get you nowhere. You MUST get accurate information to move forward.

I needed to figure out exactly what their challenges were and find a way to solve these challenges for them.

FREE online photography courses are hard to find,

(well the good ones at least), so when you find ANY free online course with valuable information, take it seriously and put it into action.

Here are some useful photography business tips from the “Fro Knows Photos” Guy, AKA: Jared Polin 🙂

He touches on topics like:

  • Using a custom email address like CheriAmour@YoungPhotopreneur.com, instead of a free email account (Gmail, yahoo, etc). Print this on your business cards and you’ll do two things at once:
  1. People will know how to contact you through your email address.
  2. People will know what your website is and how to find your work.
  • Split-test your advertising campaigns for the best results. One way doesn’t work for ALL photographers. So you must test, get out, and make it your goal to become successful.
  • To watermark or NOT to watermark.

From studying photography in college to taking advantage of the several photography classes near me and researching free online photography courses, I’ve used what I’ve learned and applied it directly to my photography business.

To dig deep into what problems my ideal client was having, I started researching and interviewing music artists.

I needed current, relevant, and helpful information.

Interviewing music artists, music labels, and entertainment companies I was already working with, was also extremely helpful.

It helped me find out the source of the problems, directly from the horse’s mouth.

Online research is valuable, but you’ll get even more value when you go directly to your ideal clientele and figure out the problems, from their personal experience.

So as a music artist’s future photographer, I wanted to provide any future client with the best solution by taking their expressed issues and offering a solution for them.

A lot of these artists had pictures they were using to promote themselves, BUT I discovered they lacked professional and marketable images.

They needed images that would help them sell their product better with a solid marketing strategy to back it up.

A lot of them also distributed their music, not realizing it was a watered-down version of “worldwide” distribution.

They needed a way to get in with the BIG PLAYERS.

They needed to be backed by a MAJOR distribution company, outside of the “cookie cutter” options available to the public.

They wanted an exclusive offer apart from the ones ANYONE could distribute their music with.

Now that I knew exactly what my target niche needed, I was on the radar for the right collaboration.

…and eventually, along came the perfect opportunity!

I started shooting photography for a music label and was given the ability to offer ALL of my client’s worldwide distribution with Warner or Universal.

This meant I could take local artists’ pictures and introduce them to the entertainment company that would then distribute their product in MAJOR outlets.

One of the first artists (Andre Lafelle) whose album art I designed, was the best experience and case study!

Within 2 weeks of sending in the artwork, his music was flooded in the search engines and for sale in every major outlet from Amazon and iTunes to vendors in countries thousands of miles away.

DSLR Photography

This distribution deal, coupled with offering photography, was a powerful combination to getting my clients MASS exposure.

From retail stores like Macy’s, Footlocker, AMC Theater, and Hard Rock Cafe…

Video outlets to include MTV, Vh1, and BET…

Online stores, apps, and cellular providers like Spotify, Google Play and AT&T.

I now had a VERY unique selling point to offer my target market, outside of just telling people I was a “photographer”.

To take it a step further, it also separated me from JUST a “music photographer” as well, due to offering a very unique service that paired perfectly with my photography.

My clients’ music assets could now be distributed in all formats including digital, physical, streaming, subscription, and mobile!

Creating a unique offer will attract attention and new projects your way.

If you have something exclusive, it makes it so that people shoot with you for a very specific reason.

Not just because you’re the closest photographer in the area.

YG, 50 Cent & Lloyd Banks…

Online photography courses free of charge, that are packed with valuable content on how to market your photography business, are a great gem to keep close to you and often refer back to.

…but if you’re able to touch the actual source, the ACTUAL type of client you wish to be hired by, their insight can change the direction of your entire marketing strategy.

Red Bottom Events invited me to shoot YG at Def Jam Records in Santa Monica, California.

He had a show in Hollywood scheduled the next day with surprise guest appearances by 50 Cent & Lloyd Banks.

So it was the perfect opportunity to ask him about his grind and how he pursues success in the music industry.

We all have only 24 hours in a day. The outcome is simply how we leverage our time.

DSLR Photography

The research in finding my target market, finding out what they needed, and partnering with a label that could provide these services as a supplement to my photography, was the PERFECT recipe for defining my ideal clientele.

That’s where the fun begins.

Once you define WHO you’ll focus on when building a solid DSLR Photography portfolio, you’ll have a clearer view of how to move forward.

From business cards to your website to just casual conversations with people you meet, you can confidently let people know how they can use your services BEST.

So there you have it…

My hyper-focused niche became a specific person in need of something also very specific.

Let me repeat that because it’s important…

My hyper-focused niche became a specific person in need of something ALSO very specific.

I knew I could build my portfolio around shooting music artists, offering them a distribution package as one of my services, and then guiding them on advertising their music from there.

When you know who you’re speaking to, your message becomes effortless and crystal clear.

So the next time you’re asked:

“What do you do?”

In my case?

I USED to say,

“I’m a photographer.

I just love to shoot.

So if you’re ever in need of pictures, give me a call!”

Umm yeah…

That description didn’t pack a punch… AT ALL!

Yes. I got hired for photography work, but few and far between.

…and I DEFINITELY wasn’t getting hired by music artists or labels who had a $20,000 budget set aside for the growth of their careers.

…but once I understood how to FOCUS on the market I was most interested in and I could bring value to them, my elevator speech became A LOT more colorful.

I started saying:

“I’m a music photographer! I help my clients’ music get distributed worldwide, assist them on branding their image and consult them on how to gain raving fans through strategic online advertising campaigns.”

…and THAT was a game-changer for me!

Feeling like you’ve typecast yourself is normal though.

Don’t be afraid of putting yourself in a box (by choosing a hyper-focused niche) no matter how counter-intuitive it seems.

It felt strange for me to specify that I shoot music artists, over telling people I’m a photographer in general.

Here’s the great thing about defining your niche.

Once I narrowed it down and made it SPECIFIC, I inadvertently started getting work OUTSIDE of the music industry.

The actors wanted me to take their pictures.

Comedians, Authors, Families, Athletes, Professionals…

Defining Your DSLR Photography Services:

Clearly defining my DSLR Photography services, offering a unique and valuable product, and focusing on a niche is how I’ve been able to build my reputation and gain credibility when I’m meeting someone for the first time.

So I defined my hyper-focused target market:

– Independent Music Artists

…and I narrowed my ideal client down specifically to:

Independent Music Artists who have a label, at least a $20,000 budget toward investing in their career, and who have been struggling trying to weed through the so-called “shot callers” saying they can make all their dreams come true.

The beauty of being SO specific is that I would get inquiries from music artists and labels that fit exactly what I was looking for, or far exceeded my expectations.

Some labels had a $1,000 budget for each of their 20 best artists and all they needed were promotional images to get started.

Or I would get calls from managers needing to take their artists’ careers to the next stage, had a $100,000 budget for the next 12 months, and wanted to make sure their artists’ music was released to as many outlets as possible.

Getting booked for work, receiving inquiries from labels and managers fitting my ideal criteria, and getting approached by magazine editors and bloggers to be interviewed was a drastic difference from the days I would shoot for pennies.

One interview that I still go back to often, is this one with Zack Arias on how he would start his photography business today.

There are so many golden nuggets in this interview outside of just finding clients. Worth the hour to listen. Enjoy!

Marketing Your DSLR Photography Business

So how did I market myself to my new target market?

Well… Here are 3 things you can start doing now if you aren’t already:

* Start positioning yourself in your marketplace as an authority and someone worth listening to.

* Start attracting your ideal customers into your “sphere of influence”.

* Start engaging with them.

I’ll discuss all of this in future photography lessons online and detail photography basics for beginners. Sort of like a digital photo school!

I’ll break down how to create an authority blog that over time, naturally ranks high in all the major search engines.

I’ll also walk you through how I increased my Twitter following to over 9,000 followers and how I attracted over 25,000 views on my YouTube video in just a couple of weeks.

  • Photo tutorials
  • Studying the lighting setup of the best photography online
  • Taking ideas from cinematography tutorials
  • Valuing the University I was learning photography from

…and combining that with the knowledge passed on to me from famous photographers, allowed me (and IS allowing me) to share my information here, like our own digital camera school.

Until next time, your homework is to choose your Hyper-Focused Niche Market.

This should be a person or business that you want to offer DLSR photography services to.

Then memorize how you’ll introduce yourself when people ask what you do.

Are you a photographer that only shoots newlyweds under the age of 40?

Are you the photographer who offers a free consultation with a talent agent after taking their headshots?

Maybe you’re a small business photographer specializing in taking the most creative images of the CEO of the company.

Remember:

  1. Choose your MASS Market
  2. Narrow it down to a GENERAL mass market
  3. Hyper-focus and narrow your niche

Finding your target market can be narrowed down to an easy process:

Mass Market: Business & Money > General Mass Market: Music Business > Hyper-focused Niche: Independent Music Artists Who Need MASS exposure.

Understand your markets’ greatest needs and desires, speak to them directly, IGNORE everyone else, and watch what changes happen in your DSLR Photography Business.

DSLR Photography Courses (Online)

Creating and curating free online photography courses is one of the goals here on YoungPhotopreneur.com.

The information here comes from my personal experience, to help you avoid any mistakes I’ve made and help you speed up the process of your success!

I also want to give you information that isn’t typically spoken about in photography classes. Something outside of just the “how to use your camera” tips.

Real…

Actionable…

Entrepreneurial advice is the mission.

The closest photography classes near me are at the click of a button (from my laptop).

In case this is the same for you and you simply don’t have the time or resources to take college-level courses, I’ll continue to share all that I know, all that I’ve learned in college, and all that I continue to experience in my career, with YOU.

Now let’s move on to a camera tutorial about choosing the right camera for your DSLR photography journey and building your photography website!

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Business & Career

The Anatomy of a Great product photography business

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